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Google AdWords Ad Formats

By Gregory Go, About.com

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Video Ads

Video ads will show a static image and will play only if the user clicks to activate it. If the video ad is a part of a CPC campaign, you will only be charged if the user clicks on the ad again, when the video is playing, and is taken to your landing page. An opening image must be included since your video ad does not automatically play.

Video Specs

  • Sizes: 160x600, 120x600, 728x90, 200x200, 250x250, 300x250, 336x280
  • Max file size: 75MB
  • Formats: AVI, ASF, Quicktime, Windows Media, MP4, MPEG
  • Maximum duration: 2 minutes, min 14 frames-per-second
  • Audio: encoded at volume less than or equal to -12db

Opening Image Specs

  • Max file size: 50k
  • Formats: .jpg, .png, .gif

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