Google AdWords Ad Formats

Image ads can run in either the keyword or placement-targeted campaigns to appear in the Google Content Network. Keep in mind that content sites can choose to not display image ads, so it's useful to have text ads as a backup for those sites.

Specs

• Sizes: 468x60, 728x90, 200x200, 250x250, 300x250, 336x280, 120x600, 160x600
• Max file size: 50k
• Formats: .gif, .jpg, .png, .swf

Index: Google AdWords Ad Formats

1. Google Content Network
2. Text Ads
3. Image / Banner Ads (static or animated)
4. Video Ads
5. Mobile Ads
6. Display and Destination URL Policies
7. Text and Image Ad Policies