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Google AdWords Ad Formats

By Gregory Go, About.com

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Text Ads

Text search ads

Text ads on search results page

Text ads describe the product or service you are advertising, and usually contain action-oriented copy to drive traffic and clickthrough. The search results pages on Google and in the Google Search Network will disply text ads. Sites in the Google Content Network can run text, image, and video ads.

Specs

  • Headline: 25 characters max
  • Line 1: 35 characters max
  • Line 2: 35 characters max
  • Display URL: 35 characters max
  • Destination URL: 1024 characters max

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